Ameena Batada, DrPH, is an associate professor in the Health and Wellness Department at the University of North Carolina Asheville. Many years ago, as a rising senior in college, she conducted research to investigate the pre-school conditions in former Bantustan areas of the Northern Transvaal, South Africa. Since then Dr. Batada has been interested in improving child health and education, particularly among disenfranchised populations.
At UNCA, Dr. Batada works with several community partners to evaluate health and education programs, to conduct research to support policy advocacy, and to implement intervention studies in schools, churches, and other settings. She also researches the content of foods marketed to children, from kids’ meals to food dyes in grocery store products, and the school foods children select and consume. Since joining UNCA in 2011, Dr. Batada enjoys working with undergraduate and MLAS students on these applied research projects.
Before joining UNCA, Dr. Batada was director of education, research, and outreach at Sesame Workshop India in New Delhi, and prior to that she worked at the Center for Science in the Public Interest (CSPI), advocating for limits on junk-food marketing to children and for national school nutrition standards.
• Doctor of Public Health (DrPH) in health communication from Johns Hopkins Bloomberg School of Public Health (2005)
• Master of Public Health in maternal and child health with a certificate in international health from the University of North Carolina at Chapel Hill (UNC-CH) (1999)
• Bachelor of Arts in international studies with a minor in chemistry from UNC-CH (1995)
Classes Dr. Batada Teaches
• HWP 153 Introduction to Health and Wellness
• HWP 250 Health Parity: Domestic and Global Contexts
• HWP 310 Community Health Promotion: Theory and Practice
• HWP 316/317 Maternal and Child Health/Child & Adolescent Health
• HWP 335 Health Communication
• HWP 459 Senior Seminar in Health and Wellness Promotion
• HON 373 MLAS 560 Mass Media and Health in the USA
• EDUC 434 Teaching Methods in K-12 Health and Physical Education
• INTS 271 Art & Science of Meditation
• MLA 540 Health Care and Health Promotion Policy
• MLA 540 Global Health
• Batada A., Banerjee S. and Subramanian M. (2016). Opening New Doors: Sesame Workshop in India in eds, C. Cole and J. Lee, The Sesame Effect: The Global Impact of the Longest Street in the World. New York, NY: Taylor & Francis. https://www.amazon.com/Sesame-Effect-Global-Impact-Longest/dp/1138806919
• Batada A. and Jacobson M. (2016). Artificial Food Colors in Grocery Store Products Marketed to Children. Clinical Pediatrics. Online.
• Racine E., Batada A., Story M. and Allen C. (accepted in Mar 2015). Availability of Healthier Food in SNAP-Approved Dollar Stores. Journal of American Nutrition and Dietetics.
• Batada A. and Lewis O. (forthcoming: 2016 publication). Community Leadership and participation to increase food access and quality: Notes from the field. In Food and Poverty: Food Insecurity and Food Sovereignty among America’s Poor, eds, L. Hossfeld, B. Kelly, and J Waity. Nashville, TN: Vanderbilt University Press.
• Batada A., Bruening M., Marchlewicz E., Story M., and Wootan M.G. (2012). Poor nutrition on the menu: Children’s meals at America’s top chain restaurants. Childhood Obesity. 8(3): 251-254.
• Batada A., Joshi I., Sharma G., and Mehta S. (2010). The Galli Galli Sim Sim story pond: Inspiring children as storytellers in India. Young Children. November.
• Batada A., Sharma G. (2010). Developing contextually-appropriate early childhood education materials for rural Jharkhand, India. ARNEC Connections. December.
• Batada A. (2010). Making learning fun and making fun educational. Navtika: Journal of Early Childhood Education. August.
• Batada A., Seitz M.D., Wootan M.G. and Story M. (2008). Nine out of 10 food advertisements shown during Saturday morning children's television programming are for foods high in fat, sodium, or added sugars, or low in nutrients. Journal of the American Dietetic Association. 108(4):673-8.
• Batada A. and Borzekowski D.L.G. (2008). SNAP! CRACKLE! WHAT? Recognition of cereal advertisements and understanding of commercials' persuasive intent among urban, minority children in the US. Journal of the Children and the Media. 2(1): 19-36.
• Batada A. and Wootan M.G. (2007). Nickelodeon markets nutrition-poor foods to children. American Journal of Preventive Medicine. 33(1):1-3.
• Batada A. and Chandra A. (2006). Urban African American adolescent voices on stress: The Shifting the Lens project. The Prevention Researcher. 13(S): 3-7. Available from: URL: http://www.cdc.gov/pcd/issues/2006/apr/05_0174.htm
• Chandra, A. and Batada A. (2006) Exploring stress and coping among urban African American adolescents: The Shifting the Lens study. Preventing Chronic Disease. 3(2):1-10. Available from: URL:http://www.cdc.gov/pcd/issues/2006/apr/05_0174.htm
Reports, Guides, and Other Publications
• Batada A. (2016). Report on the 2016 Homeless Priorities Survey to the Homeless Initiative Advisory Committee. Asheville, NC.
• Batada A. (2015). Report on the Rider, Employer, and Caseworker Support for Extended Bus Service to Just Economics. Asheville, NC.
• Batada A. (2015). Year 1 Report on the PRAISE Program to Mission Health. Asheville, NC.
• Batada A. (2014). A Community-Based and Collaborative Project to Learn About Perceptions of Healthy Eating Among Food Decision-Makers in Communities of Lower Wealth in Western North Carolina: Final Report to the Community Transformation Grant Project. More information available at: URL: http://www.exploringfood.org/
• Batada A, and Wootan MG. (2013). Obesity on the menu II: Nutritional quality of children’s meals at America’s top restaurants. Available at: URL:http://cspinet.org/new/pdf/cspi-kids-meals-2013.pdf
• Batada A and Wootan MG. (2009). Better-For-Who? Revisiting company promises on food marketing to children. Available at: URL: http://cspinet.org/new/200911241.html
• Wootan MG, Batada A, and Marchlewicz E. (2008). Obesity on the menu: Nutritional quality of children’s meals at America’s top restaurants. Available at: URL:http://cspinet.org/new/pdf/kidsmeals-report.pdf
• Batada A and Wootan MG. (2008). Food and beverage marketing survey: Montgomery County Public Schools. Available on-line at http://www.cspinet.org/new/pdf/mcpssurvey.pdf
• Batada A. Coordinated School Health Program (CSHP) Video Project: Video and workshop booklet. (2003). Baltimore: Johns Hopkins University Center for Adolescent Health. Available at: URL:http://www.jhsph.edu/adolescenthealth/Products/CSHP%20Resources/Training...
• Chandra A and Batada A. (2004). Who’s holding the camera? Baltimore: Johns Hopkins University Center for Adolescent Health. Available at: URL:http://www.jhsph.edu/adolescenthealth/Products/Publications/Other%20Publ...
• Confronting teen stress: Up to the challenge in Baltimore City. (2004). A. Batada and A. Chandra, Eds. Baltimore: Johns Hopkins University Center for Adolescent Health. Available at: URL:http://www.jhsph.edu/adolescenthealth/Products/Publications/Other%20Publ...