Dr. Ameena Batada
Ameena Batada, DrPH, is an assistant professor in the Health and Wellness Department at the University of North Carolina at Asheville (UNCA). Many years ago, as a rising senior in college, she conducted research to investigate the pre-school conditions in former Bantustan areas of the Northern Transvaal, South Africa. Since then Dr. Batada has been interested in improving child health and education, particularly among those who are underserved.
Dr. Batada is interested in two broad questions: “How do communications, in particular the media, influence children’s health outcomes?” and “How can we positively influence children’s health and well being using communications/the media?“ To address these questions, Dr. Batada has led exploratory and evaluation research on stress and coping among urban African American teens, communication programs to improve school health programs, and programs to improve child health knowledge and attitudes in India, among other projects. Dr. Batada also enjoys working directly with youth on participatory media for social change and is a proponent of community-based and participatory research and programming.
Before joining UNCA, Dr. Batada was director of education, research, and outreach at Sesame Workshop India in New Delhi, and prior to that she worked at the Center for Science in the Public Interest (CSPI), advocating for limits on junk-food marketing to children and for national school nutrition standards.
She enjoys drawing and painting, yoga, hiking, sea kayaking, gardening, and cooking.
- Doctor of Public Health (DrPH) in health communication from Johns Hopkins Bloomberg School of Public Health (2005)
- Master of Public Health in maternal and child health with a certificate in international health from the University of North Carolina at Chapel Hill (UNC-CH) (1999)
- Bachelor of Arts in international studies with a minor in chemistry from UNC-CH (1995)
- HWP 153 Intro to Health Promotion and Wellness
- HWP 250 Health Parity: Domestic and Global Contexts
- HWP 310 Community Outreach and Health Promotion
- HWP 335 Health Communication
- Batada A, Joshi I, Sharma G, and Mehta S. (2010). The Galli Galli Sim Sim story pond: Inspiring children as storytellers in India. Young Children. November:62-63.
- Batada A, Sharma G. (2010). Developing contextually-appropriate early childhood education materials for rural Jharkhand, India. ARNEC Connections. Volume 3:24-26.
- Batada A. (2010). Making Learning Fun and Making Fun Educational. Navtika: Journal of Early Childhood Education. 10(3):18-22.
- Batada A, Seitz MD, Wootan MG and Story M. (2008). Nine out of 10 food advertisements shown during Saturday morning children's television programming are for foods high in fat, sodium, or added sugars, or low in nutrients. Journal of the American Dietetic Association. 108(4):673-8.
- Batada A and Borzekowski D. (2008). SNAP! CRACKLE! WHAT? Recognition of cereal advertisements and understanding of commercials' persuasive intent among urban, minority children in the US. Journal of the Children and the Media. 2(1): 19-36.
- Batada A and Wootan M. (2007). Nickelodeon markets nutrition-poor foods to children. American Journal of Preventive Medicine. 33(1):1-3.
- Batada A and Chandra A. (2006). Urban African American adolescent voices on stress: The Shifting the Lens project. The Prevention Researcher. 13(S): 3-7.
- Chandra A and Batada A. (2006) Exploring stress and coping among urban African American adolescents: The Shifting the Lens study. Preventing Chronic Disease. 3(2):1-10. Available from: URL: http://www.cdc.gov/pcd/issues/2006/apr/05_0174.htm.